There was a time when millions of Americans were plagued by unexpected phone calls. That was the time when telemarketing started creating its niche in cyberspace. In the middle of an important family concern, the phone would ring. When answered, you would be dismayed once the caller started asking about lots of personal information. That was clear invasion of privacy.
Eventually Americans were able to put an effective solution by signing up for the Do Not Call Registry. People signed up and the tool was installed. Somehow, that was the wisest way to get rid of unwelcome callers.
Technology became more and more sophisticated. Internet tools are being developed, each one with a specific target. With these tools, new ways of marketing were developed. A newer, subtler type of privacy invasion is online tracking of your internet behavior.
Marketers are able to keep track of your keystrokes. Sooner or later, they would be able to draw a picture of your internet activities. For example, they would know the kind of sites that you often visit. Finally they will know your internet fingerprints. You would fit into one or more of their categories.
By then, advertisers would consider you one of their targets. This would be to their advantage, and, as usual, to your annoyance. Once more another cycle begins.
From the Do Not Call Registry campaign, here comes the “Do Not Track” tool. This was proposed by the Federal Trade Commission early of December last year. With this in place, marketers can no longer keep track your web browsing activities. However, there are issues for and against its effectiveness.
You would recall that in 2005, the New York Times exposed the existence of warrantless domestic wiretapping. It was started in 2001 by the National Security Agency. It took nearly 5 years for the government to admit that it is indeed operating. Since its inception, NSA had been monitoring overseas phone calls made by Americans.
This time it’s not the government stepping into private lives. Lots of corporations prosper by gathering personal information. Some do it for good reasons, others for their own selfish motives. However, the main concern is not much the purpose. It is in the manner information is “stolen” from innocent citizens. It is the issue of internet privacy that matters most.
The recent move by the U.S. Commerce Department might be able to create a favorable environment for internet users. It has called to develop a “privacy bill of rights” intended for people in the cyberspace. One of the main sections would be to set ground rules for telemarketing and online advertising companies among others.
Personal and other information that are gathered online must not be used without permission from the owner. The Internet proved to be an effective tool in almost all areas of human activity. However, users must be conscientious enough when comes to privacy. This is an issue that cannot be solved by any tool that can be developed. It is more than skill, even more than intelligence. Internet privacy is respect for human freedom.