Stop It!
MSN decided to reassess its use of “supercookies” as a new tracking tool. Actually, the company announced that it has stopped its secret tracking of users’ online behavior. The company investigated the code immediately after researchers brought the matter to its attention, as announced by Microsoft’s Associate General Counsel.
Findings were disclosed by researchers at Stanford University, identifying a “supercookie” that is capable of resurrecting users’ cookies after these were deleted. The results explained that the cookies persist even after a user deliberately deleted them. Users’ online behavior can still be monitored without their awareness. They presume that after they delete the cookies, everything is “safe”. Unfortunately, it is not so.
Users’ protests prompted MSN to respond quickly by disabling the code. Its remedial measures went further by giving reassurance to users about the company’s promise to uphold users’ privacy. It made clear that whatever users’ information was collected by using the code was made exclusive only to the company.
