IP Changers to the Rescue
Every one can remember the old days of online advertisements when you would have all sorts of ads pop up on your screen that had absolutely nothing to do with you, your interests, or your life. Consider the sports enthusiast; if while surfing his fantasy football account, making some tweaks here and there, he encounters an ad for the latest new miracle grow for your garden. Likely this ad will simply be getting in the way of him and the screen, so away it goes. Advertisers wised up though, and they can’t make any money unless you buy their stuff, so they have to sell better.
Thus came the advent of the behavioral advertising. These advertisers are a bit more invasive than the previous pop-up ads, which were just annoying. These systems actually scan your browsing history without your consent or knowledge and determine your likes and dislikes based on them.
It works like this; let’s use the fantasy football user again. The program will sift through his browsing history, and upon seeing many sites related to sports (perhaps ESPN and its affiliates) will determine those would be the best things to throw at him. Gone are the gardening and baby doll ads, and here are the new custom football gear ads, meet a player ads, etc. This man is much more likely to click on these than he is to order ten bundles of miracle-gro garden solution.
Although it seems nice to an extent that you are not getting random ads all over your computer, is the price tag worth it? To get these tailor-made ads, you have to completely forfeit your privacy rights and allow some program to scan all of your online Internet activity. Seems a bit steep just to have some ads you ponder for a second before closing.
These ads are getting even worse though. Even though it is still involuntary, now the ads are scanning your offline activity as well as your online activity. They actually put these two together in order to extrapolate a good opinion about who you are and what you like.
This seems like it would mean they know who you are, but apparently they don’t. They say that all of these programs anonymize all of your data, but it is hard to tell if they are lying or not. They have so much power, and you know how the old saying goes; “With great power, comes great responsibility.” When they are looking at so much potential money, I think might crack.
There is a solution though. You can strike back against them by using an IP changer. These change IP proxy servers come standard with encryption services, which encode all of your data both incoming and outgoing until it looks like hieroglyphics. When they try and snoop on your browsing history, they will be completely confused and overwhelmed, and you won’t have to deal with these incessant tailor-made ads. Anonymous surfing is also a good bonus, and you won’t have to worry about hackers getting into your system either.
