Protection at a New Level
In order to improve internet privacy protection, the Federal Trade Commission (FTC) issued its latest proposals in the hope of raising consumer protection to a new level. Without oppressing innovation on the internet, consumers can be given more protection. The FTC’s proposals contain innovative functions such as “do not track” and several others.
Consumers have long been complaining that their online activities are tracked by the use of “cookies”. Websites send cookies to the consumer’s computer to make it easy for data miners to simply know their online choices. The information that is being gathered is used by companies to target specific products and services to online consumers. It is not easy for consumers to defend themselves because most of them do not know how to disable cookies. They really have to struggle to find the browser’s privacy settings so that they can opt out of cookies. Even to the experienced user, this is not easily done.
It cannot be denied that some consumers might gain from data mining, particularly those who shop online. Discounts and other offers may be available if they wish to purchase the same item again. While some consumers welcome these targeted advertisement benefits, others find them annoying and intimidating to their privacy. That is why authorities are constantly trying to find ways to guard consumers from these unwanted ads. Read Full Article
